Heather Hester Website

WHAT I DID

A full brand and website redesign

Client

Heather Hester

SERVICE

Web Design

DATE

November 2025

Overview

Learning a new platform while building something meaningful

This was my first full website project built in Webflow, and it came with a steep learning curve. I chose the platform intentionally because I wanted more flexibility and a better understanding of how design and development interact behind the scenes. After working in Wix and Squarespace, I was ready for something more robust.Beyond the technical side, this was a deeply creative project. I redesigned the brand from the ground up, starting with mood boards that shaped the color palette, typography, and overall visual direction. I also redesigned the logo entirely, giving the brand a refreshed and more cohesive identity.The process was challenging at times, but incredibly rewarding. Watching the site come together from early concepts to a fully built experience gave me a new level of confidence in both my design and development skills.

“Stef created a website for me that I truly could not have imagined on my own. She found a way to capture my personality, my brand, and the heart of my work in a way that feels completely me. I remember looking at the final site and thinking, ‘This is it.’ Beyond the design itself, she was steady, and deeply committed throughout the process. I love my website.”

Heather Hester

HEATHER
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